Clarence Peters is a name known by almost every viewer of any of the Nigerian music channels. He is no doubt the most popular music video director in Nigeria with great stories, creative expressions and beautiful montages. For years, he bestrode the Nigerian music video directing scene like a Colossus. He has the credit for shooting great videos in the past from Naeto C’s 5 & 6 to Ada by Flavour. It is noteworthy he has over 100 videos to his credit. He bagged awards for Best Video Director back to back for many years up until 2014. He made tens of amazing videos last year but did not bag any award. Award winning may not be the only standard used in measuring success. However, it says one thing: that the award winner has been very hard-working and has improved on his abilities.
Unlimited LA has been doing well in this business for years now but last year seems to be a game-changer for him. He shot some outstanding videos last year which saw him bagging the ‘Best Director’ award at the 2015 Headies. This confirms he has been very hard-working and has improved on his skills. Barely 2 months into 2016, Unlimited LA has directed not less than five beautiful videos: Nowo E Soke by CDQ featuring Wizkid; Olamide’s Love Lagos; This Year by Yung6ix; and Burnaboy’s Jealousy. His latest effort was the shooting of D’banj’s Emergency video which is indisputably a good video with a unique concept and well-choreographed.
Clarence Peters has done some works in 2016 which includes Tiwa’ Standing Ovation. To me, this is below expectation. It is a good song and the video should push the song further. The song is bigger than the video. I think he ran out of creativity here and has too many similarities with Phyno’s Connect- a video Clarence shot not quite long ago. Oluwa Ni by Mavin’s Reekado Banks is an enjoyable video shot by Peters early this year. He made use of a nice location with a beautiful view and creative montages. The message of the song is also evident in the visual representation: a change of status from a ‘small boy’ to a big man’.
While it is too early talk about the year, Unlimited LA has shown he is not ready to chill. To me, he has shot better videos this year than his rival. We may witness a very hot competition between Clarence and Unlimited LA with the latter possibly surpassing the performance of the former at the end of 2016.