Here are the top 7 record labels in Nigeria. The labels will be rated based on the following performance standards: individual and collective efforts, success of their songs/ awards won and endorsement deals from 2014 till date. They will be discussed from the 7th to the 1st.
G-World Wide is one of the newest and fastest growing record labels in Nigeria. It is owned by Emperor Geezy and parades the following artistes: Kiss Daniel, Sugarboy, DJ Shabzy; and a super talented producer- DJ Coublon.
Individual and Collective Efforts: Kiss Daniel came into limelight when he released his first hit single Woju in 2014 and invited Tiwa and Davido on the remix which was also a huge success. Kiss Daniel was nominated at the 2015 Headies awards in the next rated category because of his back-to-back hits: Woju and Laye. They have other hit songs as Rabba by DJ Shabzy, Molue by Kiss Daniel and Sugar Boy.
Endorsement Deals: Last year, ‘Good Time’ singer, Kiss Daniel landed himself an endorsement deal with Tecno Mobile.
Made Men Music Group
It is a Ubi Franklin-owned record label. The label comprises of Iyanya, Tekno (who doubles as artiste and producer) and Selebobo, in-house producer.
Individual and Collective efforts: Iyanya was shot into limelight when he released the mega hit Kukere. He has not been doing that well lately but He was still nominated at the 2015 Headies Awards for Best R&B Single, Baby Daddy. 2015 was a good year for Tekno. He has been a household name since the release of monster hit Duro and subsequently released Wash, another hit song and started the 2016 well with the release of Where which is currently being aired on radio stations.
Tekno landed himself an endorsement deal with telecommunications giant, MTN and Peak Milk. MTN renewed Iyanya’s endorsement deal about the middle of 2015. According to netnaija.com, an endorsement deal- estimated to be about $350,000- which Iyanya had enjoyed with a computer firm, Zinox Group, for one year, was renewed in September 2014.
Five Star Music
The label is owned by E Money, Kcee’s brother. The team comprises of Kcee, Harrysong, Skibii and highly skilled, fast-rising and magical producer Dr Amir.
Individual and Collective Efforts: Harrysong launched his career in 2014 with the hit single Better Pikin. He later released Ofeshe and Reggae Blues in 2015 which turned into monster hits. Ebeano released in 2015 is a product of their collective effort. Kcee in 2014 won ‘Hip-Hop Revelation of The Year, and ‘Best R &B/ Pop Album’ at the Headies Awards. Olamide and the Mavin team organised concerts last year. Five Star Music is having its own concert coming up tomorrow. Kcee released a Dr Amir-produced number few weeks ago titled ‘Bureau de Changer’.
Endorsement Deals: Kcee landed himself Air Peace deal towards the end of last year. According to pulse.ng, he is the first artiste to be endorsed by the airline. He His endorsement with multinational telecommunications company, MTN was also renewed last year. Harrysong started the new year with an endorsement deal with the Snack brand, GALA.
E.M.E is owned by Banky W. He has Shaydee, Niyola, one of the best 5 DJs in Nigeria, DJ Xclusive and experienced and super talented producer, Masterkraft.
Individual and Collective Efforts: DJ Xclusive dropped his debut album last year and working on the sophomore endorsement deal. Wizkid’s last album, A.Y.O, was released under EME before he parted ways with Banky October 2014. The album won best R&B at the 2015 Headies Awards.
Endorsement Deals: Pepsi’s endorsement 2012 deal with Wizkid was renewed in 2014 under E.M.E before the expiration of his contract. Banky W has endorsement deal with American vodka maker, Ciroc, which is a very big deal.
HKN is jointly owned by Davido and his brother, Adewale Adeleke. He has B-Red, Danagog, multi-hitmaker, Shizzi (producer), Shina Rambo as label mates.
Individual and Collective Efforts: Davido is the label’s front man and the most successful artiste on the label .Davido dropped Aye in 2014, a very big song that won him numerous awards. Yet in 2015, Dodo which is not as accepted as The Money he later released which feature Olamide. Label mate, B-red is upcoming seems to have improved lately with the release of Cucumber which features international pop star, Akon. He dropped a banger in 2015 The Sound which was nominated for ‘Song of the Year’ and almost got Shizzi the best producer of the year at the 2015 Headies Awards. 2 weeks ago he posted a picture of someone on his Instagram page and wrote: ‘that new HKN boy @iammayorkun’. This seems to be the artiste he’s been talking about for some time now. Time will tell the value the so hyped artiste would bring for the record label. Earlier this year, Davido signed a multi-million dollar deal with Sony Music Global. He now doubles as a member of HKN and the internationally-recognized American record label.
Endorsement Deals: Davido has endorsement deals with Forte Oil, Close Up and MTN and Guinness.
Label is owned by Hip-Hop superstar Olamide. The team comprises of Pheelz, Viktoh, Young John, Adekunle Gold, DJ Enimoney and Lil Kesh. B-Banks is also speculated to be signed to YBNL.
Individual and Collective Efforts: Shakiti Bobo which was a huge success. In the last quarter of 2015, Viktoh released a song Skibii produced by B-Banks. He is also behind popular Street-hop/ dance hit Oya Dab by DJ Enimoney who is signed to the label. YBNL boss’s yearly concert OLIC which he launched in 2014. Concert 28th December 2015 was a big success. Olamide took an almost unbelievable step last year when he teamed up with his 3 label producers: Pheelz, Young John and B-Banks; and just one producer outside his team to give us a 21-track album Eyan Mayweather album. That must have been a huge challenge for him. It takes huge talent and hardwork to achieve this. It is important to note that Olamide has 6 albums to his credit and a joint album with Phyno: 2 Kings. Lil Kesh has been a blessing since he got on the label- back-to-back hits as Shoki, Gbese, Efejoku and Ibile. Adekunle Gold became a part of the team in 2015 and has been advantage to the label. In 2015, he had three hit songs: Sade, Orente and Pick up. Olamide launched OLIC in 2014 and held the second edition on December 28th, 2015, at Eko Hotel which was much anticipated and ended big and successful.
At the 2014 Headies Awards alone, Olamide’s Baddest Guy Ever Liveth won Best Rap Album and equally won Best Album of the Year. At the 2015 Headies Awards, Olamide won ‘Best Street-hop’ artiste with the Young John-produced Bobo, won ‘Best Album of the Year’ with Street OT and nominated for ‘Best Rap Album’; Adekunle Gold won ‘Best ‘Alternative’ Song’, Young John was nominated for ‘producer of the year’ and Lil Kesh was nominated in the ‘Next Rated’ category. Lil Kesh and his team have been working very hard. He announced the release his debut album yesterday.
Endorsement Deals: Olamide in the third quarter of 2015 had his contract with Etisalat renewed. He also has endorsement deal with popular stout brewer, Guinness. Olamide landed himself and label mate, Lil Kesh, a Surebet endorsement deal in 2015.
Mavin Records is the number one record label in Nigeria and it comprises of label owner and savvy producer, Don Jazzy, Dr Sid, D’Prince, Tiwa savage, Korede Bello Reekado Banks, Dija producers Altims and Baby Fresh and DJ Big N. He signed later signed Reekado Banks, Korede Bello and Dija. Godwin is another hit song produced by the Mavin boss last year. Before the end of 2015 Korede released the Mavin leader-produced love tune Romantic which has become very huge.
Individual and Collective Efforts: In 2014, Tiwa Savage released a smash hit My darling, produced by baby fresh. In 2014, Mavin’s collective effort birthed Dorobucci which became a monster hit and Adaobi. Dorobucci won the ‘Best Pop Single’ and won Don Jazzy ‘Producer of the Year’ at the Headies. Reekado Banks also won ‘Rookie of the Year’ the same day in 2015. Looku Looku is another product of their collective effort which is a good tune. The Mavin Concert 2015 was not a bad one in December last year. After emerging winner of the Next Rated award at the 2015 Headies Awards, Reekado Banks released, in January 2016, an Altims-produced number titled Oluwa Ni released. The song is still topping charts. DJ Big N recently released a mixtape. D’Prince has not been doing well but he is surrounded by talented artistes who cover his ass.
Endorsement Deals: Reekado, Korede and Dija got endorsement deals with multinational telecommunications company, Globacom last year. Dija alone got a deal with one of the biggest telecommunication companies in Nigeria, Airtel the same day. Tiwa Savage had her 2012 mouth-watering endorsement deal with Pepsi renewed in 2014 and recently became the new face of diapers maker, Pampers. Don Jazzy’s endorsement deal with MTN was renewed in May 2015. He also has deals with Johnnie Walker, Loyal Milk and Konga. Dr Sid got himself MTN deal in 2014 and House of Lunettes in 2015. Korede is also an ambassador of the Nigeria Police Force.
Mavin Records is no doubt the biggest and most successful record label right now. Don Jazzy must however be on his feet 24 hours a day, working relentlessly as Olamide and other label owners are not ready to take a break.